InvestorPlace InvestorPlace - Stock Market News, Stock Advice & Trading Tips Starbucks (NASDAQ: SBUX ) is expanding its global presence with. The Yunnan Reserve coffee, grown in Pu’er in Yunnan Province, is roasted and available exclusively at the Roastery in Shanghai. The company said it opens a store in the country at a rate of one every 15 hours. The rush starts late morning, and the space can stay busy until close. Today, the company announced another milestone in its commitment to China: contributing meaningful and enduring social impact through poverty alleviation by creating opportunities for groups facing barriers, strengthening partner-driven and locally-relevant community engagement, and improving lives of Yunnan coffee farmers and their families. . “Rocco and his team’s passion for handcrafted food and artisanal baked goods at Princi mirrors how I feel about our coffee,” said Schultz. Starbucks is about to open what they're calling their most ambitious project ever, with a massive new interactive Reserve Roastery store in Shanghai that will feature everything from augmented reality experiences to a 3D printed tea bar and coffee theater. There are plenty of fascinating things to see, and the vibe is pretty awesome. When the doors open to world’s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. Starbuck said it has more than 3,100 stores in more than 136 Chinese cities with a new store opening every 15 hours. The three wooden coffee bars, including one that is 27 meters (88 feet long) – the longest at any Starbucks, are handcrafted by premiere Chinese artisans and reference the unique roasting curve of individual coffee beans, executing the Roastery’s design vision of Liz Muller, senior vice president of creative global design for Starbucks. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality Arabica coffee. At the Shanghai Roastery, acclaimed baker Rocco Princi combines the craft of bread baking, exceptional ingredients and the “Spirito di Milano” to bring his artisanal offerings to Asia for the first time. Related Articles. Starbucks Reserve Roastery Shanghai, Shanghai: See 412 unbiased reviews of Starbucks Reserve Roastery Shanghai, rated 4.5 of 5 on Tripadvisor and ranked #57 of 17,570 restaurants in Shanghai. Visitors get an insider’s digital look at highlights through state-of … The Shanghai Roastery digital experience is designed by Starbucks and powered by Alibaba Group’s scene-recognition technology. Starbucks Reserve: Places. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, three years after the launch of the Seattle Roastery. Currently, one store is opening at every 15 hours in China and Starbucks is reaching 20 new cities each year. Shanghai will enjoy the top spot for a while, though, as the 4-story Chicago Roastery won't open until 2019. Starbucks already has more than 600 stores in Shanghai… Starbucks already has over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. It opens to the public on Dec. 6. Today, with more than 27,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. var oTime = new Date(); Customers can watch the green beans as they are roasted, then sent through copper “symphony” pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars, where customers can enjoy a fresh cup of Reserve coffee, or to the in-house pack line to be packaged for distribution across Starbucks Reserve® stores in China. China is the company's fastest growing market with more than 3,000 stores across 136 cities. The company said it opens a store in the country at a rate of one every 15 hours. Inspired by the traditional clay teapots in China, the tea experience bar is a light jade color with dark shadows to represent tea stains formed in a teapot over time. Starbucks already has over 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence. Despite drawing its inspiration from the flagship Roastery in Seattle, the Shanghai location exceeds the original in scale, clocking in at a vast 30,000 square feet. Weekdays, early mornings, is the quietest time. Updated: 2017-12-05 16:37, 24 Solar Terms: 9 things about Winter Solstice, Year-ender: How multinational execs view China's economy, Medical team returns home after 18 months in Africa. Starbucks takes its responsibility to contribute and give back to communities seriously. “The Starbucks Foundation was established 20 years ago to strengthen communities around the world. manufacturing and cafe environment including roasting, packaging and brewing; integrated offline and online augmented reality (AR) digital experience; and, debuting food freshly baked onsite by Italian food purveyor, Rocco Princi for the first time ever in China. All rights reserved. For the first time ever, unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including coffee from China’s Yunnan Province, will be roasted in China by eight highly trained Chinese coffee roasters – passing on 47 years of Starbucks roasting expertise to the first batch of Chinese roasters. The Starbucks Foundation is a U.S. 501 (c)(3) charitable organization under U.S. law, and receives funding primarily from Starbucks Corporation and private donations. Starbucks entered China in 1999 and these series of commitments reaffirm the strategic role of the China market and highlight Starbucks ongoing aspiration to elevate its partners, customers, suppliers and neighbors to create an inclusive society and a healthy environment where everyone can endure and thrive. China is Starbucks fastest growing market with a store opening every 15 hours, marking immense opportunity across the country which is unparalleled for any other global consumer brand. Without written authorization from CDIC, such content shall not be republished or used in any form. Find out location, opening hours and contact information of nearby stores. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Starbucks opens state-of-the-art Premium Reserve Roastery in Shanghai. The new Shanghai Roastery features China’s first Starbucks® Teavana Bar, an entirely modern tea experience specifically designed for Chinese customers. Exterior view of the new Starbucks Reserve Roastery in Shanghai, China. Starbucks already has over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. The 30,000-square-foot Starbucks Roastery, the first of its kind in Asia, introduces visitors to a fully immersive coffee wonderland. Howard Schultz, executive chairman of Starbucks Coffee Company, said in nine years China's market size will become as big as United States'. But consider that Starbucks is planning on opening another 5,000 stores throughout China over the next few years. Called the Starbucks Roastery Shanghai, the outlet measures an astounding 30,000 sq ft - that is almost half of a football field. There will also be three coffee bars, one of which is 88 feet long, and the longest at any Starbucks location in the world. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, three years after the launch of the Seattle Roastery. I looked out the window and saw a humongous building with the words “Starbucks Reserve Roastery” emblazoned ... every 15 hours. Opened in December 2017, our Shanghai Starbucks Reserve Roastery brought one of our most theatrical experiences to one of the world’s most vibrant and dynamic cities. Customers to the tea experience bar can select a Teavana signature pure tea or blend, served either hot or iced. Using only the finest tea ingredients in the world, tea curators handcraft unexpected creations with tea mixology as well as nitrogen and tea. (Since the beginning of the Roastery, the hours were 6:30 AM to 11:00 PM. Starbucks Reserve Roastery Shanghai: Very impressied with Starbucks Reserve Shanghai - See 412 traveler reviews, 1,324 candid photos, and great deals for Shanghai, China, at Tripadvisor. Visit us at a Roastery, a Starbucks Reserve store or bar, or find Starbucks Reserve coffee at select Starbucks locations. The Starbucks Roastery is another firm demonstration of Starbucks confidence and optimism in its long-term growth in China. This experience also extends to Alibaba’s online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com. The company said it plans to open 5,000 stores in the country by 2021. Starbucks has just opened its largest store in the world in Shanghai. (Joshua Trujillo / Starbucks Newsroom). Starbucks already has over 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company’s fastest growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. For example, the Shanghai roastery has a striking design with a ceiling made up of 10,000 handmade, wooden, hexagon-shaped tiles while its thick wooden doors are curved like a roasted coffee bean. The Roastery is open 7:00 AM to 11:00 PM, 7 days a week. Since 2012, agronomists at the China Starbucks Farmer Support Center have worked closely with farmers and the government to provide resources and expertise to improve quality and promote sustainable coffee-growing practices. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening tomorrow, Dec. 6, culminating in Starbucks most ambitious project ever. Located at 789 West Nanjing Road in Shanghai, this latest Starbucks Reserve™Roastery is the second iteration of a currently-planned six Roasteries launching around the world. As customers enter the Roastery and step through the front doors of the 2,700 square-meter (30,000 square-foot) building, they’ll be greeted by the stunning sight of a two-story, copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. The 15-hour flight from New York City to Shanghai seems like an excellent idea ... Futuristic Starbucks Roastery opens today in Shanghai. Read more Shanghai Food & Drink News Starbucks currently runs 3,000 stores in China, where it claims to be opening “a store every 15 hours." Advertisement The sprawling includes China's first Starbucks Teavana Bar. For those interested in experiencing a whole new brewing method, the Steampunk brings together science and theater. By Wang Zhuoqiong | Starbucks Reserve Roastery Shanghai: Unreal...Amazing - See 412 traveler reviews, 1,324 candid photos, and great deals for Shanghai, China, at Tripadvisor. “We’ve created a space that both recognizes and celebrates our 47-year history of coffee leadership and retail innovation with China’s rich, diverse culture.”. Starbucks in Shanghai, Shanghai, China: complete list of store locations, hours, holiday … Kevin Johnson, CEO of Starbucks Coffee Company, said the roastery will serve as an innovation hub for the company's stores and is expected to work with more local technology companies to enhance its digital experiences in China regarding its mobile payment, mobile ordering and supply chain management. Starbucks is opening a store in China every 15 hours. To help customers create their personal Roastery discovery journey, the Roastery digital web-app platform also incorporates a digital menu and will intuitively, through AR technology, share details of the coffee bars, brewing methods, as well as other not-to-be-missed unique online and offline experiences. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Photo: Justin Solomon/CNBC. Starbucks is opening one store in China every 15 hours, the company's China CEO, Belinda Wong, told "Squawk Box.". Currently, one store is opening at every 15 hours in China and Starbucks is reaching 20 new cities each year. 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