While Adidas branded shoes are very good, Nike shoes are still the best option for athletics use. As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars, had over 46,306 employees worldwide and ranked #3 on the Forbs Top 10 Worlds Most Valuable Brands in Sports list.³ The brand is identified by the famous three parallel bars, and now features its name underneath its logo. Not to leave out Adidas, which is launching its global campaign to tell the viewer why Impossible is Nothing’. For Adidas it’s the lower price point. The brand has largely positioned itself in the minds of consumers as a high end product with quality designs and sports teams’ contracts as well as its sponsorship of select athletes. Although both Nike and Jordan had the same constancy of making different style of shoes, Jordan shoes had better innovation of materials in their shoe than Nike. Adidas is also better than Nike at integrated customisation options in to product pages. Wikipedia. So middlemen and other charge a higher price for Nike … In terms of frequency, Nike is talking much less than adidas, being smarter when they do choose to say something, and this keeps the interest around Nike collaborations at a high level. Nike Pro, Nike+, Air Jordan, Nike Golf, and Nike Skateboarding. Till now, Nike currently owned 47% of the market share on the market because of its business strategies to achieve the success. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Retrieved from http://studymoose.com/nike-vs-adidas-essay, Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. Nike and Adidas are renowned sportswear brands, who have penetrated, targeted, segmented and positioned their own brands in the minds of customers. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel, also known as Callaway, as well as the brands Rockport and FC Bayer Munich; a German Sports Club². Nikes consumers range from inner city kids and teens as well as those kids and teens who live in the suburbs. “Nike Inc.” Wikipedia. Get a verified writer to help you with Nike vs Adidas. Adidas was founded in 1948 by Adolf Dassler. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. The U.S represents the biggest market for Nike, with nearly 60% of market share in 2013 (Powell, 2014; Team, 2014). A person who I asked has played in both shoes so they know their performances. A few of their latest creations include: It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. By continuing we’ll assume you’re on board with our cookie policy. The search benefits from a predictive entry field. Prices All customers like the idea of low prices including good quality products. as discussed in the industry analysis paper are Puma, Adidas, AON, and Nike. The marketing segments of these two brands couldn’t be more different. ADVERTISEMENT. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. Adidas is also older it was founded in 1924 that means the business has more experience. For the sportswear giants Nike, Reebok and Adidas, it is a war to stake a claim on the game as their own. ¹ The company has two subsidiaries, Hurley International and Converse. Step up your ethics. Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Reebok is fresh brand, but not as trendy as Nike and Adidas. Most Nike shoes had same type of shoes year after year. Adidas has remained second largest in the world. I think that Adidas is better Nike I think that Adidas is better because it lasts longer its more comfortable and it’s cheaper. Because Adidas price point is so affordable, practically anyone can buy and wear this brand of shoe, track suit, hoodie or jacket, and because Adidas is more affordable than its competitors it can easily penetrate more markets more easily, which has contributed to its success as being the #2 leader in the sports apparel industry. I currently live in America where Nike is definitely more popular. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. Adidas is very popular in Europe where it was originally founded .Adidas has manufactured many basketball accessories and footwear and is one of the leading sports to be represented by Adidas. The marketing segments of these two brands couldn’t be more different. Adidas on the other hand targets a much younger consumer with a particular view point and lifestyle; 12-35 and street wise. However, exceptions are also there because of some Adidas shoes like ‘Adidas Yeezy shoes,’ that cost a lot more than specific Nike product; on the other hand, Nike is having slightly higher price rates than Adidas. Prices of footwear are too high for the quality that is used in the product. Help. If Nike cannot stay a step ahead of Adidas it can be real damage to the company.Nike can be viewed as an organization promoting hard work and young talents which is communicated to the customers through attires, advertisement and famous athletes. This essay entails a discussion of the competitive strategies each firm has over the others, giving reasons why the brands have been exceptional in the market. Web 14th March, 2014. http://www.slideshare.net/abhideephazari/37283908-nike#, “Nike takes Market Share from Adidas in Europe” Home. The average Adidas consumer emulates and participates in street fashion, street art, street culture, hip hop, pop and diverse inner city culture. Everyone loves an underdog though, and despite Nike’s dominance in certain areas, it doesn’t mean that Adidas is losing every race. Through the years Reebok has developed a brand that focuses on the lifestyle as well as “having fun staying in shape”. With all of the information, secondary data, published articles, blogs, essays and the like there is a ton of information about Nike and its marketing segmentation. I find that Nike is a better company than Adidas because Nike cares about their customers and have great products for everyone. Adidas has always had a strong European and German demographic and up until recently had a strong upper hand over competing brands in the European market segment. Nike is popular in the US market and Adidas is popular in the European market. is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). also offered here. I received many questions about Adidas stock when I analyzed Nike stock in June. Both have substantial advertising budgets and are continually looking for new ways to reach customers through technology and expand its customer base around the globe by penetrating markets in third world countries that are growing bigger economically by the hour as well as through new lifestyles emerging in modern culture and technologically based societies. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Both males and females are included in Nikes ever growing demographic and now spreads across nations with a growing population of India buyers and a now older marketing segment that targets 40-65 year olds.4 Nike has always focused on large demographics that includes all income levels. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Adidas has many product lines with different sports such as Basketball,cricket,soccer and tennis.Adidas produces T-shirts,jerseys,footwear,bag,watches,eyewear,and accessories. Nike produces many type of sports equipment such as running shoes jerseys,shorts etc. Nike has many markets so they sell many kinds of products. For Adidas it’s the lower price point. There are points that go beyond of which shoes is better, and factors that can affect the Nike shoes are sold all around the world. b) Acceptance levels of the 2 brands in the consumers of your city. A few of their latest creations include: 3-D Printed Soles: Some people think 3D printers are a fad, but Adidas sees them as an imaginative way to take the sports shoe to the next level. The marketing has a big influence in both brands. Nike started with running. As mentioned before Nikes emerging presence in India is growing steadily. Nike has better shoe quality and sports equipments too. Nike has a better debt position, generates more cash flow relative to sales, and is 2.5x times the size of Adidas in terms of market cap. Web 15th March 2014. http://www.arabnews.com/news/473876. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. The air forces were plain and simple just one single color. Ans: The Finally report After visit of Six […] This is not an example of the work produced by our Essay Writing Service. Many of Adidas consumers are switching over to Nike, since Nike is known to having better quality and a better market. Just give us some more time, By clicking Send Me The Sample you agree on the, Comparison of Nike and Adidas Brands Strategy, ?Planning effective marketing strategies for a target audience - an Adidas case study, Ask Writer For We use cookies to give you the best experience possible. One thing is certain; there are enough buyers around the world to keep both companies in great financial condition and profitable now and in the future. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. Nike lack style and material. We can’t begin to guess the timeframe that the Swoosh work on, but many would posture that no matter how good Nike’s new React foam may be, it’s too late. Adidas's motto is 'Impossible is Nothing'. Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. NBA players who wear Nike seem to have the most points, rebounds, and steals. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). 1. adidas goes way back. Also, youth wanting to jump into the sports image of the likes of Michael Jordan, Tiger Woods and others has made them loyal brand seekers of everything Nike; ranging in ages 12 to 17 years old, one of the now current highly fueled marketing segments of this sports apparel and shoe brand. Then comes Adidas and then comes Nike. When Nike was introduced in 1990, Nike focused on marketing strategies and product offering through product differentiation. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Decades before Nike rolled out their first running … Nike was founded and established in 1964 while Adidas was founded and established in 1948. Both of their popularity has become so immense that they are literally household names. Adidas is one of the world’s most famous companies in manufacturing sportswear and other accessories founded in 1948. Dow Jones & Company. Your Answer is very helpful for Us Thank you a lot! Nike officially became Nike, Inc. May 30, 1971 from the name Blue Ribbon Sports, and took its name from the Greek Goddess of Victory; it is an American multinational brand. But does the brand do enough to create a better world, especially for workers? Nike and Adidas have also been the top sponsors in the sports industry. Each product has its own ‘shop now’ button. With the help of this research we would be able to tell which of these two brands is doing better in Delhi NCR and what distribution strategies they are applying because of which it is doing better than the other and having a competitive advantage. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Nike has a better debt position, generates more cash flow relative to sales, and is 2.5x times the size of Adidas in terms of market cap. Marketing Analysis : Nike, Adidas, Aon, And Nike 1161 Words | 5 Pages. (Forbes, 2016) Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. (2016, Mar 06). Adidas tries to improve their performance through technological innovation similar to Nike’s brand. Nike and Adidas are organizations in the sports footwear industry. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. Nike sells apparel and footwear for both genders including young children. 1. However, both brands see the value and profits to be made in the young generation of today’s new consumers and are both equally fighting to gain that share of the market. Nike seems to target everyone. The largest group of Nikes target market is the young males who purchase more footwear than any other group. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Nike owns US, but Adidas owns in Europe. Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. Jordan on the other hand had different textures and different styles. You can now go into stores like Target Corp. or Kohls department stores and find Nike on shelves for discounted prices. Adidas product quality is better than others Sportswear Company and it is also proved when this company participate as a sponsor company of World cup and Olympic athletes. 14th March, 2014. http://en.wikipedia.org/wiki/Adidas#Adicolor, “The Forbes Fab 40 the World’s Most Valuable Brands” Forbes. 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